Digital Marketing Manager (مدير تسويق رقمي)
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🎯 Job Objective
Lead sales growth through digital channels (especially TikTok, Snap, and Google) by managing advertising campaigns, optimizing performance, and building a marketing strategy that achieves the highest return on investment (ROAS).
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🧠 Main Tasks
1. Advertising Management (Performance Marketing)
* Managing TikTok Ads / Snap Ads / Google Ads campaigns
* Daily performance analysis (CPA – ROAS – Conversion Rate)
* Continuous ad testing (A/B Testing)
* Increasing budgets for successful campaigns and reducing those that are underperforming
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2. Building the Marketing Strategy
* Developing a monthly sales plan
* Defining offers and campaigns (Offers & Promotions)
* Market and competitor analysis
* Accurately defining the target audience
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3. Managing Advertising Content
* Working with content creators and designers
* Proposing ideas for advertising videos (Hooks + Concepts)
* Optimizing marketing messages (Copywriting)
* Monitoring the performance of each video and redirecting the team
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4. Analysis and Reporting
* Submitting weekly and monthly reports including:
* Customer Acquisition Cost (CPA)
* Return on Advertising (ROAS)
* Sales Volume
* Providing clear recommendations for development
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5. Improving Customer Journey (Conversion Optimization)
* Optimizing product pages
* Reducing cart abandonment
* Improving the purchasing experience
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📊 Key Performance Indicators (KPIs)
* Achieving targeted ROAS (*, – 4+)
* Continuously reducing CPA
* Increasing the conversion rate
* Growing monthly sales
* Success of campaigns and offers
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🧩 Requirements
* Experience in digital marketing (especially E-commerce)
* Strong experience in TikTok Ads (essential)
* Excellent understanding of numbers and analysis
* Ability to make quick decisions
* Experience in the Saudi market (strong advantage)
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⭐ Additional Benefits (Preference)
* Experience in perfumes or luxury products
* Understanding Gulf customer behavior
* Experience in brand building, not just selling
We need people with previous results
Communication will be via the application, not outside the application